Beauty & Hairdressing Magazine June & July 2023 Issue 09

ABT is the UK’s leading membership & insurance provider representing over 18,000 members

We are In Touch Beautyandhairdressing.co.uk

We are ‘In Touch’ with you through, Beautyandhairdressing.co.uk ABT’s unique membership website that delivers up to date Beauty, Hairdressing, Industry and Lifestyle news. With our designated member area offering tailored benefits, discount and unique content as well as free salon signage and ABTs Guide to COVID-19 we are keeping you up to date with ABT’s stance on industry topics as they happen such as, patch testing after COVID-19, The Importance of Consultation Cards, Track and Trace and A Guide to Salon Safety, plus much more with step by step guides to the latest nail trends and products that are available for the season, as well as expert advice if you are looking to diversify your treatment menu.

We are open for business so if you have any queries regarding delivery of our services please do not hesitate to contact us on 01789 773573 or www.abtinsurance.co.uk

info@abtinsurance.co.uk

Our office is open Monday to Friday, 9am – 5pm and we look forward to helping you.

Personalised Membership

Your very own personalised membership portal where you can climb from blue to beyond and earn points and rewards along the way. A safe place where you can check your insurance details and documentation and it is here you can utilise our ‘Find the Nearest’ marketing tools as well.

Contact Beauty & Hairdressing

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd. www.BeautyandHairdressing.co.uk

Publisher

Dave Horton dave@abtinsurance.co.uk

Editorial

Melissa Dennis melissa@abtinsurance.co.uk

Design

Darren Hassett darren@abtinsurance.co.uk

Advertising Sales

Shaun Peaty shaun@abtinsurance.co.uk

01789 336888

07837 206218

Marketing

Amelia Black amelia@abtinsurance.co.uk

ABT Accreditation & Student Ambassador

Lucy Radbourne lucy@abtinsurance.co.uk

Accounts

Tracey Board tracey@abtinsurance.co.uk

40 Alicia Humphreys

How to create content that makes your salon stand out.

Marie-Louise Coster

Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS

Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof.

Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

48 Summer Nail Colours

Turn nails up a notch with sizzling summer ’23 shades.

Welcome

I’m delighted to introduce you to Beauty & Hairdressing, a bi-monthly digital magazine created for ABT Members, ABT Accredited Training Providers and the wider beauty and hair industry. It’s a place where we’ll celebrate achievements, showcase what’s new in products and treatments, and share tips and advice from leading industry experts to support your career and business success.

Having worked as a beauty journalist for 20 years and being associated with ABT for many of those, I’m thrilled to have collaborated with a fantastic creative team to bring you this new Membership Benefit. Beauty & Hairdressing Magazine is different from other trade publications in that this your magazine. Our industry is nothing without you and, as all ABT Members know, we’re here to ensure you achieve your goals whether that’s launching or growing a business, supporting your salon team, or enhancing your skillset to be the best therapist, nail tech, hairdresser or barber you can be.

Message me with topics you’d like to us to cover, products you want to know more about and industry issues that you think need addressing. My inbox is always open to suggestions. Plus, don’t forget that the Beauty & Hairdressing website hosts a huge online archive of articles that you can access free of charge. And we want to hear about your achievements too; have you gained another ABT Accredited qualification, opened a new business, reached a career milestone or been recognised with an award at a local or national level?

As Editor, my hope for Beauty & Hairdressing Magazine is that it evolves organically into the magazine you want and need it to be, so enjoy this read and get in touch!

Best wishes

ABT Members’ News

ABT support ‘The Oscars’ of the nail industry

ABT is delighted to have been announced as a Sponsor for the Scratch Stars Awards 2023.

Organised by Scratch magazine, the awards reward nail technicians, teams and businesses across the UK and Ireland. Highly prestigious, they recognise excellence in nail skills in addition to customer care, education and marketing as well as up and coming talent and long-term contributions to the industry.

ABT will be sponsoring the Prosecco Reception at the Scratch Stars Awards Party, to be held on Sunday 23rd July at The Underglobe, Bankside, London.

Commenting on the brand’s involvement with the Scratch Stars Awards, Amelia Black, ABT’s Brand Manager, says:

“Regarded as ‘The Oscars’ of the nail industry, it’s a privilege for ABT to support the Scratch Stars Awards 2023. We’re looking forward to toasting all entrants, finalists and winners at this year’s Scratch Stars Party in July, and we hope that you’ll join us!”

Join the guest list to this year’s Scratch Stars Party:

www.scratchmagazine.co.ukscratchstars

ABT Accredited Academy wins European gold!

Congratulations to ABT Accredited Escape Reality Training Academy, which has achieved three gold medals at the European Massage Championship 2023 in Sibiu, Romania.

Sarah Wigham and Kate Puskas (pictured), students of Escape Reality Training Academy based in Darlington, were named overall winners of the European Massage Championships as well as gold medal winners in the Best Spa & Wellness 4 Hands Massage competition. Sarah also took home gold in the Best Sport Massage category.

Commenting on their success, Simona Radu-Morgan of Escape Reality Training Academy, told us:

“I am so proud of my students and this makes my training academy no.1 in Europe.”

Escape Reality TrainingAcademy: www.facebook.com/escaperealitytrainingacademy

Silhouette’s non-surgical courses gain ABT Accreditation

Silhouette has achieved ABT Accredited Status for non-surgical beauty courses at its Training Academy in Cheshire. UK brand Silhouette has been established since 1974, designing and manufacturing Dermalift non-surgical face and body systems including the portable Microface Intense, Epil 100, Diamond Dermabrasion, RF Trio and Dermalite IPL.

Available at the Silhouette Training Academy, ABT Accredited courses include Advanced Electrolysis, Crystal Microdermabrasion, Diamond Microdermabrasion, Facial Electrics, Genesis LED and Ultrasound, IPL, Microcurrent, Microneedling and Radio Frequency.

Silhouette Training Academy : www.silhouettebeauty.co.uk/training

Treat yourself to a free +maskology product

Purchase a membership starter pack when you renew your ABT membership or join as a new member and receive a free +maskology product. So as well as receiving your printed personalised documents, ABT membership badge and window sticker for £9.99 you’ll also get a free treat for yourself included!

Available exclusively to professionals, +maskology products have been created by the skincare experts at BeautyPro. Their comprehensive collection of facial treatment masks includes the Thermotherapy Warming Eye Mask launched earlier this year.

To claim your free +maskology product, available for a limited time, simply head to the ABT website, choose the relevant membership package to cover your treatments and purchase a membership starter pack at the checkout. Terms and conditions apply.

ABT: www.abtinsurance.co.uk

+maskology: www.maskology.co.uk

Beauty & Hair News

Luxury hotel & spa group partners with ishga

Hebridean seaweed skincare brand ishga has partnered with Luxury Family Hotels.

The hotel group will now offer its residents ishga spa treatments at its family-focused properties in the south of England. These include the recently renovated Fowey Hall Hotel in Cornwall, plus Ickworth Hotel in Bury St. Edmunds (pictured), Woolley Grange Hotel in Bradford on Avon, New Park Manor in Brockenhurst and Moonfleet Manor Hotel near Weymouth.

Fowey Hall Hotel’s refurbished spa is family-friendly with an indoor pool, wellness room, new relaxation room and treatment rooms, and spa terrace.

Luxury Family Hotels: www.luxuryfamilyhotels.co.uk

ishga: https://uk.ishga.com

Courtney Cox shines a light on Dermalogica

Professionals

Courtney Cox has been revealed as the new face of professional skin care brand Dermalogica.

As a long term Dermalogica user, Courtney’s favourite products include Daily Microfoliant and Dynamic Skin Recovery SPF 50. She was first introduced to the brand whilst filming Friends, as Dermalogica products were on display in Monica and Rachel’s bathroom!

As the face of the brand, Courtney Cox aims to highlight the role that Dermalogica’s education plays in enhancing the careers and livelihoods of the 100,000 skin professionals it trains each year.

Dermalogica: https://pro.dermalogica.co.uk

NYX celebrates Pride Month with 'Game Out Loud' campaign

NYX Professional Makeup has launched a campaign against antiLGBTQIA+ bullying in online gaming.

The NYX Professional Makeup 'Game Out Loud' pride campaign aims to bring awareness to the nearly 90% of LGBTQIA+ gamers who report being harassed about their identities online. The campaign targets hate by creating safe spaces in the metaverse and in real life.

NYX will also be advocating for LGBTQIA+ individuals by offering allyship training.

The campaign is fronted by five LGBTQIA+ creators and gamers including Brian Diaz (he/him), Frederic Chen (he/him), Glitch (she/her), Lilly Teel (she/her) and Martin Corona (he/him).

NYX Professional Makeup: www.nyxcosmetics.co.uk

Scrummi appoints new Creative Director

Eco towelling brand Scrummi has named hairstylist and salon owner Ky Wilson (pictured below) as Creative Director.

Ky, who’s salons The Studio are located in London and the Lake District, has been a long-time user of Scrummi products. In his new role, he will affect how products are developed to best meet the needs of beauty and hair professionals whilst reducing the impact the industry has on the environment.

Ky joins Scrummi as the certified B.Corp company reveals a new towelling recycling initiative in partnership with commercial recycling specialist Recorra. The scheme will see certified compostable Scrummi towels and sheets turned into PAS100-certified compost in just 10 weeks.

Scrummi: www.scrummi.com

Xpert Professional strengthens Beauty Division

Xpert Professional has appointed Thomas Klein (pictured right) as Sales Director for their Beauty Division. Formerly Commercial Development Manager at L’Oréal’s SkinCeuticals UKI and Business Manager for Kiehl’s EMEA Flagship in Selfridges, Thomas will be responsible for the Dibi Milano, APG Tech and OLOS brands.

In his new role, he will focus on driving sales growth and expanding brand awareness in the UK and Ireland.

Xpert Professional: www.xpertprofessional.ie

CACI sets gold standard in microcurrent in Bulgaria

The CACI Micro-Touch facial has been launched into Bulgaria by regional distributor Cellsoft BG.

The treatment encompasses the muscle-toning and lifting benefits of CACI’s microcurrent technology with hands-on delivery using CACI’s Electro Gloves.

The CACI brand has been gaining momentum in Bulgaria since Cellsoft BG introduced the CACI Synergy and associated treatments into the country at the end of 2020. They revealed the new CACI Micro-Touch facial at the Beauty Women’s Symposium in Sofia.

Commenting on the launch of the CACI Synergy Micro-Touch Facial, Ivana Donova of Cellsoft BG says:

“We are establishing CACI Synergy as the gold standard in microcurrent devices in Bulgaria.”

CACI: www.cacibeauty.com

Grow your social media with dedicated support

AH Virtual Assistant Services has rebranded as Pink Fox Salon Socials, dedicated to working with beauty and hair business owners to create an effective social media strategy. “We get it, you don’t have time to worry about social media. But you need to be on social media if you want to grow your business in 2023 and beyond,” explains Pink Fox Salon Social’s founder Alicia Humphrey. (pictured right). “That’s why we’re here: to take the stress out of social media for salon owners across the UK by helping them create beautiful content that gets results!”

Alicia is now growing a free group of salon owners and therapists who wish to enhance their social media and be part of a supportive community of other business owners.

Pink Fox Salon Socials: www.pinkfoxsalonsocials.co.uk

The search is on for SkinBase’s Transformation of 2023

SkinBase is searching for the best lifechanging transformation by its salon partners in 2023.

The Transformation winner for 2022 was Carla Davies, who visited SkinBase Therapist Hollie at Pamper Treat Repeat in Oswestry, for treatment for acne with a course of Microdermabrasion. The treatment changed Carla’s life. She was thrilled with her results, saying: “It literally gave me my confidence to get my life back and speak to people again.”

The winner was chosen by a panel of judges which included salon business expert Liz McKeon.

To see the transformation that treatments could make to your clients, SkinBase is offering a free two-week trial allowing you time to try out the machine.

SkinBase: bit.ly/MD-trial-request

Elth is a game-changing platform that’s quickly gaining popularity among beauty professionals! It enables professionals to create a ready-made online shop in minutes with a tailored product selection. The UK-based company aims to provide beauty professionals with an easy solution to sell products they recommend to their customers.

Elth’s online personalisation quiz helps professionals choose from over 80 top quality brands including Wella, Olaplex, Votary, BYBI and Nailberry to create their customised shop.

Create a ready-made online shop in minutes with Elth

Best of all, professionals can earn a 25% commission on every product they recommend and sell, without holding or shipping any inventory. Customers’ orders are sent directly to their door without any input from professionals. With just 30 orders per month, pros can generate over £400 net with no upfront cost.

Magda, a London-based facialist, says: “Elth is giving me the opportunity to recommend quality products to my clients in a quick and easy way. I would recommend it to everyone.”

Don’t wait - take the Elth online quiz now to launch your own online shop for free!

Skinbreeze rebrands with new Try Before You Buy scheme

Skin rejuvenation system Skinbreeze has received a brand refresh and website makeover whilst making it easier than ever to try the system.

Sister brand to CACI, Skinbreeze utilises Crystal-free Orbital Dermabrasion, LED Light Therapy, O2 Skin Hydration Spray, O2 Product Infusion, Neon Plasma Skin Tightening and O3 Ozone Therapy to improve the skin’s condition.

Skinbreeze has also introduced a Try Before You Buy scheme offering a fixed low monthly rental cost with the option to purchase with the first six months’ rental deducted, or return it without any further obligation.

Commenting, Dean Nathanson, CACI’s Managing Director, says: “This provides salons with a great way to evaluate the system, boost revenue and attract new clients without a large financial outlay or long-term commitment.”

Skinbreeze: www.skinbreeze.co.uk

Delaying completing your Self Assessment tax return?

HMRC is urging self-employed beauty and hair professionals to submit their Self Assessment tax returns for the 2022/23 tax year at the earliest opportunity.

Although the deadline is not until 31st January 2024, HMRC say that filing now could mean you benefit from an early refund if you’ve paid too much tax during 2022-2023. You’ll still have until 31st January to pay the tax due, but you’ll have time to look into payment options if you’re unable to pay in full by the deadline.

Newly self-employed professionals will need to register online for a Unique Taxpayer Reference (UTR) if completing a Self Assessment tax return for the first time.

HMRC: www.gov.uk

Save the date for Glitterbels’

ABT are delighted to be supporting accredited company Glitterbels as they hold their eagerly anticipated Builder Gel Launch Party.

Taking place on Sunday 25th June at the Mercure Manchester Piccadilly Hotel, the event will celebrate the reveal of Glitterbels’ Hema Free Builder-bel Gel and give you the chance to shop the collection two weeks before it’s general launch date!

Your ticket also includes a Glitterbels Goody Bag worth £100+.

There’s a choice of two sessions available for you to attend – Morning or Afternoon – plus the first ever Glitterbels Nail Competition with different categories running throughout the day.

Each session will include live demonstrations by Glitterbels’ founder Annabel Maginnis and educational talks from Glitterbels’ Head of Training, Charli Jepson.Plus there’ll be giveaways, meet and greets with celebrity guests and lots of Instagrammble photo opportunities.

Team ABT will be on hand throughout the day to answer your insurance questions, with the chance to join or renew your ABT membership.

Glitterbels’ Hema Free Builder-bel Gel is compatible with soak-off gels and hard gels as well as acrylic enhancements and natural nails, delivering nail strength and flexibility. It is Hema-free, vegan and cruelty-free, and is easily applied with or without a bonding agent. It soaks off without any damage to the natural nail bed. Discover more at Glitterbels Builder Gel Launch Party! Get your tickets here

Dermatonics Pedicure Treatment

Dermatonics Sensi-Pedi is a luxurious pedicure range crafted with the finest natural ingredients, essential oils and uplifting fragrances to deliver an unparalleled sensory experience for the feet, mind, body and soul.

How ABT Accreditation is supporting industry learning

We all understand the importance of education within our industry; beauty and hair professionals never stop learning, and thankfully a theme within our sector is to continually improve skills, train in new treatments and pass knowledge between us.

The pathway from student to professional to teacher is one that is achievable for any hardworking and dedicated individual over time, and it’s heartening to see how many ABT members have joined as students, gained experience as ABT insured professionals, and gone on to train as Educators, opening their own ABT Accredited academies and schools. Some have even gone on to become members of advisory boards to help shape the future of the industry at the highest level.

This is why ABT place such high emphasis on education, and why ABT Accreditation of training providers has become a key part of its support of the industry. Since introducing ABT Accreditation 10 years ago, there are now more than 1,000 ABT Accredited companies spread across the UK and Ireland. To gain accreditation of a course, qualification or post graduate support training, providers must be able to prove that their course delivers education to high standards, that lecturers and trainers are qualified to deliver teaching, that

content is appropriate for the level of qualification, and that the course covers the requirements to gain professional insurance. Once a training provider submits their course for accreditation, it is scrutinised by ABT’s Accreditation Team before approval is gained.

Training providers can apply for ABT Accreditation for both face-to-face and online learning courses (ABT were amongst the first to offer this during lockdown). Once achieved, ABT Accreditation grants a college immediate credibility, giving students confidence to know the course is approved, validated and insurable by the UK’s leading membership and insurance provider.

ABT Accredited Training Providers are also eligible to offer ABT membership and insurance packages to students with a 10% discount and can take advantage of free online promotional support. They can also use the ABT logo for marketing purposes, on their website, and perhaps most importantly, on their students’ certificates.

Reasons to get your courses

ABT Accredited

#1. ABT charge a one-off fee

ABT is the only membership provider to offer a one-off fee with no hidden charges, no annual renewal costs and no price per certificate issued to students. For example, an initial application for up to 10 courses costs just £250, and if you are insured with ABT there are no annual fees to pay.

#2. Join us at trade shows and events with VIP Entry

All ABT Accredited Training Providers are invited to join the ABT team at any of the key beauty trade exhibitions that we’re appearing at. Come to the stand for your free Goody Bag, join us at our Drinks Receptions, and put your feet up and escape a busy show in our ABT Lounge.

#3. Promote your business using the ABT Accredited Logo

Use the ABT Accredited logo to market yourself as an accredited trainer, and if you have your online courses accredited with ABT, you will also be able to use the ABT Online Accredited logo as well. Add our logo to your website, certificates, marketing materials and social media to highlight that your courses have been approved and endorsed.

#4. Free online promotion from ABT

Appear on ABT’s searchable ‘Find the Nearest Accredited Company’ map at www.abtinsurance.co.uk meaning your courses will be easy to find and attract new students your way. In addition, we’ll support you with social media graphics to help you to promote your online presence further.

#5. Your students save 10% off any ABT package

The ABT Accreditation team are on hand Monday to Friday 9am to 5pm to answer any questions, process your applications and offer support. Contact them at accreditation@abtinsurance.co.uk.

As an ABT Accredited Trainer, you will receive a unique discount code to give to your students once they have successfully completed their course, which gives them 10% off any of individual ABT membership packages.

What’s New in Beauty

Germaine de Capuccini launches dual effect vacuum system

Germaine de Capuccini has introduced a new non-invasive vacuum therapy system with a dual action push-pull effect to help to eliminate fat cells, decrease cellulite and remodel contours.

Germaine de Capuccini Sculpt Zone’s digital technology delivers the concurrent action of two techniques, vacuum therapy and pressotherapy for deeper tissue mobilisation and a more intense and effective massage. The treatment directly restarts the lipolysis process to liberate ‘trapped fat’, reposition tissue and exert a powerful draining action. It also helps to tackle cellulite and works at a dermal level to redefine areas such as the inner thighs, arms, abdomen and buttocks.

Germaine de Capuccini: www.germaine-de-capuccini.co.uk

Making Hybrid Lash styles quicker & easier

Lash Perfect has introduced new pre-made Hybrid Spike Lashes enabling you to easily create Hybrid Lash styles without the need to create narrow fans or spikes yourself.

Each Hybrid Spike is produced using three or four 0.10 C curl lashes made from ultra-fine synthetic fibre. The spikes are 10mm, 12mm, 14mm and 16mm in length, with each tray including 120 spikes.

Lash Perfect’s Hybrid Spikes blend well with the brand’s Classic and Volume Lashes, adding definition to a style thatcan be subtle or bold and dramatic, suiting all clients.

Lash Perfect: www.lashperfect.co.uk

Give feet a boost with new +maskology products

Enhance your pedicures with +maskology’s new Foot Mask

Professional Foot Booties along with +serumology’s Foot Serum. The +maskology Foot Mask

Professional Foot Booties are dual layered boots that hydrate and nourish the skin. Infused with Fruit Extracts and Shea Butter, they intensely moisturise dry, tired or irritated feet. Peppermint helps to minimise bacteria levels, whilst Salicylic Acid targets dead skin cells to dissolve debris.

+serumology Foot Serum is a daily treatment formulated with AHAs from Pumpkin to break down dead skin cells and rejuvenate the skin.Its 100% natural plant-based and water-free formula also includes cleansing Bergamot to unclog pores along with Ivy which rebalances dry areas.

+maskology: www.maskology.co.uk

Lusso Tan celebrates 6th birthday!

Designed to nourish, enhance and hydrate, Lusso Tan has been created to deliver a gorgeous glow without compromising skin health.

Developed by three sisters in Northern Ireland and celebrating their 6th anniversary, Lusso Tan’s formulas are vegan, dry quickly, are fragrance free and will not transfer onto clothes or sheets. The tan develops into a golden tone whilst skin is left feeling soft and smooth.

As well as Lusso Tan professional spray tan, there’s also an extensive vegan retail range. This includes the Bath Bomb and Shower Soap tan removal systems, along with a Daily Tanning Moisturiser and Tinted Self Tanning Mousse.

Adam & Eve Distribution:

www.adamandevedistribution.co.uk

Morphe introduces new neutral tones palette

Morphe has revealed a new addition to its range of eye colour palettes, the Morphe 35MI Magic Mirror Artistry Palette.

It features a collection of universally flattering warm and cool neutral tones, in matte, pearlescent matte, shimmer and metallic eyeshadow finishes to enable you to create dimensional effects. With rich pigments, the eyeshadows can be blended and used to build up colour.

As well as on the eyes, the pressed powders can also be used for full face artistry; use the matte neutral shades for brow powders, metallics and bright shimmers as complexion highlighters and peaches, pinks and berries as cheek blush.

Morphe: uk.morphe.com

A sensory pedicure that’s a treat for the body, mind & soul

Beauty Expression has introduced the Dermatonics Sensi-Pedi collection to its range of professional products. Formulated with natural ingredients including essential oils, the collection includes Sensory Foot Soak infused with Lime essential oil and Coconut, Sensory Foot Scrub with Coconut shell and Lime oil, and Deodorising Fizzy Foot Foam to cool, deodorise and refresh feet.

Dermatonics Hard Skin Removing Balm with moisturising Shea Butter and Swedish Oat Lipid Oil effectively removes hard skin and moisturises the feet, whilst the collection’s Heel Balm features Manuka Honey and 25% Urea to sooth very dry, rough and cracked skin.

Beauty Expression: www.beautyexpression.co.uk

Phytomer launch clean marine body mist

Spa experts Phytomer have introduced a new moisturising Body Mist formulated with a duo of marine active ingredients.

Phytomer Summer Mist has been created to hydrate and refresh the skin in the warm summer months. Tests show it delivers its moisturising effects for up to six hours after application. With a clean composition with 96% ingredients of natural origin, the mist is formulated with Oligofurcellarane which combines red algae and marine minerals to prevent transepidermal water loss and boost hydration. This works in synergy with seawater concentrate Oligomer®, which stimulates cellular vitality and recharges the skin’s energy.

The mist can be sprayed on the body and hair throughout the day, and as well as having an intense effect on the skin it refreshes the mind with notes of Vanilla, Cedarwood, Musk, Ylang Ylang, Peach, Orange Blossom, Water Lily, Amber and White Flowers.

Phytomer UK: www.phytomer.co.uk

bt-sculpt delivers handheld microcurrent facial toning

Microcurrent experts Bio-Therapeutic Inc. have launched a handheld facial toning device for professional grade skin lifting and firming.

The bt-sculpt® builds on the brand’s tried and trusted microcurrent technology. It features four self-tensioning probes with an optimised surface grip, and two pre-set facial programmes.

Patented Suzuki Sequencing delivers true microcurrent across two channels and four energy pathways. Suzuki Sequencing optimises wave shapes through a unique onboard processor that ensures that the correct current levels are being delivered to the skin at all times.

Bio-Therapeutic Inc.: www.bio-therapeutic.online

HAIR & BEAUTY EDUCATORS

Educator training for Beauty and Hair Professionals

in the Hair & Beauty Industry to the next level

Our Training courses have been developed to give you all the teaching techniques that you will require to train others in the treatments that you are certified in. As well as getting a full understanding of how to teach in the industry, we will go through how to create training manuals, lesson plans and support you with the accreditation process. We will recommend the best accreditation company for you based on your certificates and experience so that you can start delivering training as soon as possible. Our courses can be delivered on a one to one basis or in a group.

Our course is assessed by workbooks and a micro teach.

ABT Accredited Award in Education and Training - £499

www.sargenttraining.co.uk

info@sargenttraining.co.uk

Call 07917 811287 Quoting ABT10

Our educator courses will help take your career

What’s New in Skincare

One-step cleansing with Dermalogica’s new oil-to-foam cleanser

Dermalogica is launching an innovative new foaming facial cleanser in an oil-to-foam formulation that cleanses in a single step.

Dermalogica Oil To Foam Total Cleanser is a gel-oil that transforms into a rich foam when applied to damp skin. It removes sebum and sunscreen as well as impurities and daily debris, plus it melts away layers of make-up without the need for a separate product.

Suitable for all skin types including sensitive, the cleanser is formulated with plant-derived prebiotic leaves and Sea Buckthorn Oil.

Skin is left ultra-clean, smooth and hydrated, with spots and breakouts cleared, signs of ageing reduced, and skin tone and dark spots evened out.

Dermalogica:

New Papayaluronic skincare range launched by Dr. PawPaw

Dr.PawPaw has created a new ethically sourced skincare range with natural formulas.

Your Gorgeous Skin is a multi-tasking skincare range formulated with Papayaluronic, which provides the nourishing and soothing effects of Papaya Extract. This is boosted by 8x Hyaluronic acids, Bakuchiol, Vitamin C, Vitamin E and Retinol to protect skin cells and promote a healthy skin barrier.

Designed in the UK and manufactured in Korea, Your Gorgeous Skin products are produced in planet conscious packaging including tubes made from 42% recycled plastic with all components being 100% recyclable.

Dr.PawPaw: www.drpawpaw.com

SkinCeuticals’ new cream tackles skin ageing glycation

SkinCeuticals has launched a corrective cream to help reverse visible signs of ageing impacted by the natural ageing process of glycation.

SkinCeuticals A.G.E. Interrupter

Advanced is formulated with 18% Concentrated Proxylane™, 4.25% Wild Fruit Flavonoids and 0.1% Glycyrrhetinic Acid. The product addresses all phases of the glycation process, where excess sugars in the body bind to structural proteins such as collagen and form damaging advanced glycation end-products (A.G.E.s). These cause collagen to become weak and brittle, accelerating the formation of wrinkles, crepiness and dullness.

Clinical tests of use of this rich cream over 12 weeks revealed visibly smoother fine lines and 24-hour hydration.

SkinCeuticals: www.skinceuticals.co.uk

introduced to UK

The Glow & Skin range of facial skin therapy products has been introduced to the UK by Adam & Eve Distribution.

Formulated to be both luxurious and results-driven, products have been designed to work in synergy with the brand’s professional facial treatments.

This includes the Glow & Skin Iconic Facial, described as ‘the ultimate experience in skin rejuvenation’. This bespoke, prescriptive treatment features a 14-step process which includes dermaplaning, Microneedling, LED Light Therapy and Cryo Globes massage.

Adam and Eve Distribution: www.adamandevedistribution.co.uk

Streamline skincare with Hive’s 2-in-1 cleanser

Hive® Solutions has created a new soothing and moisturising cleanser that doubles up as a make-up remover.

Hive® 1 Step Cleansing Gel is pH balanced and fragrance free, formulated with a highperformance blend of Panthenol and Allantoin to deliver soft skin without the need for an additional moisturising product.

Use on damp or dry skin, this oil-free cleanser removes dirt, impurities and make-up including waterproof mascara without stripping or drying the skin.

For use in the salon and at home, Hive® 1 Step Cleansing Gel provides a great retail opportunity for salons.

: www.hiveofbeauty.com

Olehenriksen’s new sunscreen also corrects the complexion

Olehenriksen has introduced a new 100% mineral sunscreen, Banana Bright Vitamin C Mineral SPF30. Created to be used daily, it not only protects against UVA and UVB rays but also corrects the complexion tackling uneven skin tone and dark spots and brightening dull skin. Key ingredients include 16.3% zinc oxide, enhanced Vitamin C and banana powder-inspired pigments.

In clinical trials, after a four-week period of use skin appeared 26% brighter with hydration boosted by 76%.Apply to the face and neck after moisturising, 15 minutes before sun exposure and reapply every two hours.

Olehenriksen: www.olehenriksen.com

Cher academy is home to a team of experienced and dedicated instructors, who are committed to providing you with the knowledge, skills, and hands-on training you need to succeed in Hair and Beauty industry, we offer a wide range of programs that are designed to meet the needs and interests of students of all levels and make them ready for their new path in Hair and Beauty industry.

Our instructors are passionate about what they do, and they are always available to answer your questions, provide feedback, and offer guidance where you need it.

How to Market Your Business on a Small Budget

Do you ever need to not market your business? Surely, when you are fully booked you don’t need to bother anymore. Why would you? If you are fully booked there is no room for anyone else.

Marketing your business is a never-ending task and there is never going to be a time when you won’t need to do it; I’m afraid if you think there will be you are very much mistaken. Even the likes of John Lewis, Coca-Cola and M&S market themselves and these are three exceptionally wellestablished businesses and brands, so if they still need to, so do you.

Your promotional calendar

A promotional calendar is the basis of what you are going to market. Your promotional calendar will tie in with special local/national events, new product or treatment launches or services that you want to highlight that are not as popular as others.

Promotions don’t have to be reductions and freebies, they can just be a focus, such as a product of the month. I am all for adding value so if you are going to offer something always upsell. For example, offer an upgraded version of a

What you spend, and where you spend it, are really important to the image, growth and success of your business, says Marie-Louise Coster.

Whilst the free marketing options don’t cost you money, they will cost your time.

For those of you who don’t sit on a Sunday night working on marketing, now is the |time to dust off your laptop!

gel manicure by including a massage and exfoliation, upgrade from one facial to the next etc. Show clients what else is available and let them see how beneficial these extras are to them. So how can you market your business effectively without spending a fortune?

The first thing you need to do is decide upon a marketing budget for the year or, if that is too far in advance, you at least need to have a monthly budget. Take a look at what marketing you did last year

and ask yourself these questions:

• What did you spend?

• How much extra revenue did that generate?

• Where did you advertise?

• What worked?

• What didn’t work?

Once you have this information you can make an informed decision about what you can/should spend and where.

Your marketing budget will need to increase year-on-year, but if you can’t really afford it to then you need to be savvier with how you spend your budget. Increase the marketing that costs your time rather than cold, hard cash.

The savvy thing to do is to absolutely exhaust all free options first before moving on to marketing options that involve an expense. Whilst the free marketing options don’t cost you money, they will cost your time. For those of you who don’t sit on a Sunday night working on marketing, now is the time to dust off your laptop or iPad. When you aren’t working to promote your business someone else is working to promote theirs and you are missing out.

Free marketing options

Build your website: Clients don’t look in the local directory or Yellow Pages anymore, they get their phone out and Google salons or services, and if you haven’t got a website they won’t find you.

Building a website yourself and utilising it is the first and cheapest marketing you can do. Don’t be afraid, it can be time consuming but even the least technologically-minded can do it. Google business listing: Once you have a website, set up a Google Business Profile. You can add all of your important information to it, add yourself to Google maps, have reviews and add pictures. You need at least 100 pictures on there for Google to recognise you. I know this is a lot, as I said earlier these options will be time consuming, but they are free and invaluable.

The important thing to remember with your Google listing, and your website, is that you need to add to them and update them regularly so as Google keeps remembering you are a real business and keeps you active.

Facebook: Every man and his dog are on Facebook; it’s your most instant access to your current clients and target audience. Run a range of competitions getting clients to share your posts with their friends, for example. Whilst this will cost you a prize, it is still a very cost-effective way of advertising and marketing.

No one has the time to post to Facebook daily but you need regular, daily activity to keep people’s interest. Set your posts up a week, or a few days, in advance so the page runs itself. Make the posts interesting and interactive. Social media is a great shop window, find out the social media outlets your clients are using and focus on those.

Instagram: Instagram is far more visual so is really interesting to clients and great for before and after pictures, showing clients inside the salon, introducing the team etc.

Once you have a website, set up a Google Business Profile. You can add yourself to Google maps, encourage reviews and add pictures of your business.

The majority of my clients are Facebook users, so I am less active on Instagram for the salon, however where Instagram does work well for me is as a portfolio for my fashion and celebrity work. Think about your audience, and potential audience, and focus on the source they are likely to use.

Twitter: You can set your Facebook to automatically update your Twitter (and your Instagram and vice versa). Be mindful that they are quite different with very different audiences.

Free online business listings: Search the internet to find directories where you can have a business listing for free. These activities increase your SEO (search engine optimisation) without having to pay for Google Ads etc.

Altering your website regularly, irrelevant of how the small change is, i.e., updating a monthly page of news or promotions, will also increase your SEO.

These are just some ideas to get you started. Ask your current clients how they found you and where they look when searching for services, utilise free options first and build upon it.

A potential client needs to see you advertised seven times before they are likely to book, so make sure you use a variety of outlets to market yourself. Whatever you do, keep doing it and never stop!

Marie-Louise Coster is a Beauty Therapist, Trainer and Business Consultant, who is celebrating 30 years in the beauty industry.

About Mi Training Academy is ABT Accredited.

“Marketing your business is a never-ending task and there is never going to be a time when you won’t need to do it”

How to write better social media captions

Social media expert that makes your salon stand out and get the results you want.

Social media, love it or hate it, it’s pretty much a must these days if you want to grow your business and reach new clients.

According to Facebook, three million businesses actively advertise on Facebook. That’s three million companies from all over the world!

That’s a lot of other businesses in your area, expertise and social platforms that you’re competing with, so it’s important that your page, and more importantly your content stands out!

If you find writing captions for your social media posts tricky or get in a muddle when you start to write, this article is for you!

Firstly, lets break down the components that every social media post needs:

• The Hook – this is the bit that captures your audience’s attention

• The Body – this is where you write all about your offer or service

• The CTA or Call to Action –this is where you tell your reader what to do next.

The Hook

Hooks are one of the most important elements of copywriting. They are the first thing that readers see and can make or break a reader’s decision to stop on your post. The best headlines create curiosity or provoke an emotional reaction. Here’s some example hooks you could use in your next social media post:

• 3 ways to improve the quality of your hair

• Listen up, if your nails just won’t grow, this could be why

• Why you should be using hair masks on your hair

• Here are 5 ways to improve the quality of your skin

• Here’s the easiest way to book with (salon name)

Any one of those hooks would stop you in your tracks and can be used both as an image or in your caption.

“Including a Call to Action in your social media posts will help you get more engagement”

The Body

This is the main part of your text; the length of your caption doesn’t matter too much as long as you’re getting all the information into it. Try to keep your captions as jargon free as possible and try to write with your reader in mind. A well written caption can mean the difference between getting your message across or having it lost in the noise.

Remember to use line breaks, bullet points and emojis to make the caption easier and more exciting to read.

“There’s a lot of other businesses that you’re competing with, so it’s important that your content stands out!”

The Call to Action

Every good social media caption should have a CTA (Call to Action), otherwise it’s like you’re telling a story! The call to action gives your reader an instruction, it tells them what to do after they have read your caption.

It can be as simple as asking readers to like or share your post, or it can be more specific such as asking them to visit your website or sign up for a newsletter.

Including a Call to Action in your social media posts will help you get more engagement and ensure that you are getting the most out of each post

Here are five Call to Action ideas for your next post:

• Head to my booking link to book your next appointment.

• Want to find out more? Slide into my DMs! I’d love to chat to you about how I can help!

• Let me know your opinion with your favourite emoji below!

• If you found this useful, remember to tap save!

• Share this with someone else who might find this useful!

Don’t forget to be natural and always keep your end reader in mind. If you’re unsure if your post actually sounds like you, read it out loud or to someone else. You’ll soon pick up on any bits that don’t sound quite right or like your usual tone of voice.

And finally, don’t over think it! Some of my best captions are ones that I’ve just jotted down and hit publish on. You’ve got this!

Alicia Humphreys is Owner of Pink Fox Salon Socials, who help salons grow their social media presence.

What’s New in Nails

Mavala develop sustainable polish collection

Mavala has launched its first range of biosourced and sustainable nail polishes, named after rivers from across the world.

The Mavala Mini Bio Colors Nail Collection is formulated with four plant and mineralbased raw materials which make up between 85-87% of the polish’s natural origin ingredients (depending on the shade).

Enhance your manicures with +maskology’s new gloves

+maskology, the professional-only brand created by the Beauty Pro team, has introduced a new Hand Mask to nourish and hydrate dry skin.

The +maskology Hand Mask Professional Hand Gloves are a great add-on to your manicures, delivering a 20-minute vegan treatment that deeply nourishes and moisturises the hands. This anti-ageing therapy is formulated with Apple extract, Shea Butter and Argan Oil, repairing and rehydrating the skin, stimulating wound healing and softening the skin. Star Anise reduces the appearance of fine lines and wrinkles.

The 100% plant-based gloves have removeable fingertips so you can use them during a manicure treatment and are safe to use alongside gel polish.

+maskology: www.maskology.co.uk

These ingredients include biosourced solvents from renewable farming resources such as sugar cane, rice and beetroot. Nitrocellulose resin is obtained from wood pulp, plasticiser Triethyl Citrate from corn and beetroot, and Stearalkonium Bentonite from crushed clay to ensure a consistent colour and texture.

Mavala: www.mavala.co.uk

Stay on top of hygiene with Tribe’s new titanium coated tools

A new collection of luxury nail tools has been launched by Tribe Professional.

The Tribe Professional Nail Tool Kit features six handcrafted staples for every nail tech’s kit bag, ergonomically designed for maximum comfort during use. The kit includes Cuticle Curette, Dual Cuticle Pusher and Cuticle Nipper, Nail Nipper, Nail Clipper and Scissors.

Available in Gold, Black and Silver, the nail tools are handcrafted from Stainless Steel. For optimum hygiene, they are coated with Titanium which forms a barrier against bacteria.

As well as launching in a kit, the tools are also available to purchase individually.

Tribe Professional: www.tribeprotools.com

Glitterbels reveal innovative HEMA-free Builder Gel

Glitterbels by Annabel is launching a new HEMA-free Builder Gel this month.

HEMA (Hydroxyethyl Methacrylate) is included in many professional gel polish formulations however as a known allergen, this monomer may cause allergic reactions in some people. Glitterbels have chosen to remove this ingredient from their new Builder-Bel Gel™ formulation without compromising on longevity of wear or shine.

Available in a number of shades, Glitterbels Builder-Bel Gel™ adds to nail strength and flexibility and can be used to extend the nail with a form or tip.

Find out more at Glitterbels’ Builder Gel Launch Party, taking place in Manchester on Sunday 25th June, where you can try the product two weeks ahead of its nationwide launch.

Glitterbels: bit.ly/3nV2m83

BeautifulBlooming

Nothing says British summer more than a garden of pretty blooms, so nail expert Caroline Robert has created this floral themed nail art design that’s easy to recreate whilst giving maximum impact. Here Caroline used Gellux Builder Gel and Gellux gel polish from the brand’s Seas the Day Summer ’23 collection.

Step #1

Prep the nails and push back the cuticles. Shape and buff the natural nail bed with a grey and yellow buffer. Dust and wipe the nails with Gellux Prep and Wipe and followed by two thin layers of Gellux Builder Gel Rose Pink, curing each layer for 60 seconds.

Lightly buff the nails for a matt look and remove any dust using a nail brush

Step #2

On the index finger, apply two coats of Gellux Cray-Sea across the whole nail.

On the middle finger, create a French tip using a thin liner art brush and Gellux Shellarious. Cure for 60 seconds.

Step #3

Using a nail art brush and Gellux Shellarious, create brush strokes in a circle to give a petal effect on the thumb and ring.

Repeat this on the little finger using Gellux Cray-Sea. Cure for 60 seconds.

Step #4

Using a dotting tool, place a dot of Gellux Rosie Anna in the centre of the petals on the thumb and ring finger, and on the little finger, apply a dot of Gellux Jades A Gem to the centre of the flowers.

Step #5

Add dots of colour to the nails, again using a dotting tool. Here we’ve used Gellux Jades A Gem to contrast on the thumb and ring finger, and Gellux Shellarious around the flowers on the little finger. Cure for 60 seconds.

Step #6

Finally for a glossy finish, apply Gellux Shiny Top Coat and cure for 60 seconds.

Wipe away the sticky residue with Gellux Prep + Wipe before applying cuticle oil to finish.

Caroline Roberts is owner of The Nail Fairy salon in Shropshire and is a Salon System nail expert.

It’s always exciting when the latest professional colour collections are revealed by the nail industry. In summer, we expect a palette of brights that complement tanned skin, summer fashions and open toe shoes. And summer 2023 collections don’t disappoint, this season nails are hot!

Collections take inspiration from underwater adventures, globe-trotting escapes and steamy desert nights all with a chilled summer vibe. Leading brands have designed shades that include sea blues and burnt oranges, hot pinks and flaming corals to take us from late Spring all the way through to the first hints of Autumn.

Let’s see what brands are bringing us this season, including those who offer ABT Accredited Training.

Feel the Heat

Turn nails up a notch with sizzling summer ’23 shades

Sunny Daze

There’s no hiding from Artistic Nail Design’s Sunny Daze collection of gel polish colours, which includessix blazing shades that epitomise summer ’23.

Colours include Groovy Days Ahead (moss green), Just Kickin’ It (neon blue), Suns Out, Top Down (hot pink), Bring The Heat (coral pink), Stuntin’ In My Shades (iridescent light pink) and Chasing Rays (a sunshine yellow).

Louella Belle: www.louellabelle.co.uk

Seas the Day

Gellux’s Seas the Day collection includes eight new shades of chip-resistant gel polish in crème, shimmer and glitter formulations.

Inspired by days at the beach, the collection includes Cray Sea (bold green), Beach You To It (bubblegum pink), Sally Shells Seychelles (soft pink), Sandsational (milky white sparkle), Are You Shore (lavender), Shellarious (cherry red), Sea You Later (cornflower blue) and Seas The Day (French navy).

Salon System: www.salonsystem.com

Out Of This World

Glitterbels Out Of This World collection comprises six glitter shades of their Hema-Free Gel Polish.

The collection includes Candyfloss Jelly (soft pink glitter), Bubblegum Jelly (blue glitter), Holo Gorgeous (multicolour glitter with a pink base), Back to the Fuchsia (rich fuchsia glitter) and Pearl’s Unicorn (pearl white shimmer).

Glitterbels Hema Free Gel Polish is a brand new two-coat system that has been manufactured and tested to cure perfectly in 60 seconds under the Glitterbels 48w UV/LED Lamp.

Glitterbels: www.glitterbels.com

So Fresh

Entity has introduced six new shades with their new So Fresh collection.

Available in Entity Color Couture

Soak Off Gel, Entity Color Couture

Gel Lacquer and Entity Dip & Buff formulations, colours are inspired by fresh and juicy fruits of the summer season. Shades include Sweet To The Core (punch red crème), Refreshing As You (sky blue crème), Fresh Off The Vine (fuchsia shimmer), So Peachy Keen (bright peach crème), Squeeze The Day (marigold orange crème) and Lady Guava (coral pink shimmer).

Beauty Boss HQ: www.beautybossherquarters.co.uk

Summer Make The Rules

OPI’s Summer Make The Rules 2023 collection comprises 12 new carefree pastel brights and glitters that capture the energy of summer ‘23. The collection is available in OPI Nail Lacquer, OPI Infinite Shine Polish and OPI Gel Color formulations, with six of the shades also in OPI Powder Perfection.

Colours include Bikini Boardroom (lavender pearl), Charge It To Their Room (deep periwinkle crème), I Quit My Day Job (bubblegum pink crème), I’m Yacht Leaving (turquoise crème), Makeoutside (bright pink crème), Sanding In Stilettos (pearl nude), Skate To The Party (bright violet crème), Stay Out All Bright (vivid yellow crème), Summer

Monday-Fridays (bright green crème), Sunscreening My Calls (yellow pearl) and Surf Naked (blue pearl).

OPI: www.opi.com

Brights Collection

Hara Professional has introduced the Brights Collection to complement summer seasonal fashion trends seen on the catwalk and high street, and will look fabulous against sun-kissed summer skin.

Hara Professional’s HEMA-free gel polish is highly pigmented and curable by LED and UV light.

The Brights Collection includes Bright Orange, Watermelon, Daffodil, Peach Cream, Scarlett and Powder Blue.

Aston & Fincher: www.astonandfincher.co.uk

Road Trip

The Gel Bottle has introduced Road Trip to its extensive colour range of 100% gel polishes.

The collection comprises 10 new shades: Provence (a soft pastel purple with black and gold flecks), Away (a pastel green), Weekender (a bold neon blue), Voyage (semisheer milky white with black and gold flecks), Headlights (sheer taupe with gold and black flecks), Rainbow (vibrant neon green), Playlist (bubble gum pink neon), Vacay (bright pastel coral), Escape (nude inspired by Teddy BIAB™) and Solo (soft pink inspired by 19 BIAB™).

The Gel Bottle: www.thegelbottle.com

Splash of Color

Gelish and Morgan Taylor’s Splash of Color collection celebrates everything under the sea, inspired by Disney’s remake of The Little Mermaid.

Available in Gelish Soak Off Gel Polish, Morgan Taylor Nail Lacquerand Gelish Dip Powders, six new shades include Tail Me About It (light lavender shimmer), Ride The Wave (aqua teal glitter), You Octipi My Hear (fuchsia crème), All Sands On Deck (soft yellow pearl), Corally Invited (peach coral crème) and Let’s Crab A Bite (tangerine pearl).

Nail Alliance: www.gelish.com / www.morgantaylorlacquer.com

How to handle complaints & poor reviews

Complaints are never nice to receive. It can really knock your confidence and get your back up. But you also need to look at it in a positive way. If you didn’t receive these complaints, then you would never know what to improve on. We all get a handful of clients that love a good moan, but behind every complaint there will be something you can improve on to make your work better, even if its tiny. So how is best to handle your complaints?

#1. Always respond as soon as possible

When we are busy doing clients all day, it is very easy to think “I will reply to that later” or let it get your back up and think they can wait for a reply. Then, later never comes as life just gets busy. You want to make sure you reply as soon as possible. Always thank your client for their review/feedback, apologise and respond by how you are going to fix the issue. Make sure your response is very friendly and coming

from a place of care. Don’t get defensive, it won’t do you any favours.

#2. The client is always right

This isn’t always correct at all, but we need to make them feel like they are right whilst also educating them. The client is right in how they felt their experience or treatment was carried out. Use this an opportunity to turn the complaint around. For example, a client emails to say they had lashes done two weeks ago. They have hardly any lashes left, and their natural lashes are falling out. They aren’t happy that they paid £80 for this to happen. That is a complaint but also lack of education. The aftercare needed to be explained in more depth including the process of the lash cycle. Your client would then understand that this is normal. I would advise you to respond to this, apologising that they aren’t happy, educate them on the process and offer to pop back for an infill. It’s totally up to you as the business owner if you want to do this for free, at a discount or full price.

If you receive a poor review through sources like Facebook or Google, I would first call or email the client to try and resolve it.

#3. Make sure you share with the

If you have a team, it’s always important to share back to them the reviews and feedback.

Some business owners avoid this as they don’t want to hurt the team members’ feelings or knock their confidence. I completely understand this, and you should always have your team’s back in a complaint, but you should always share with them what is happening and ways they can improve. We can only excel in our careers by learning and that’s through feedback.

#4. Responding to a bad online review

Nowadays there are so many more ways for clients to leave a review through sources like Facebook and Google. We all have those heart dropping moments when a 1-star review pings up.

Again, I would always reply to these so other potential clients can see your customer service shining through and see that whatever experience the other client had, it is now sorted satisfactorily.

If a review like this pings up, I would first call or email the client to try and resolve it. Then you can write back on the open review: “Thank you so much for your review, I am glad we have now sorted this out.”

If you can’t get hold of them, you can reply to the open review by saying: “I am so sorry to hear this, we want to sort this asap but can’t get through to you. Please could you give me a call.”

Anyone looking at the reviews can see how professional you are. Often, in my experience, if you do resolve a complaint with a client, they will take the review down which is a bonus!

Good customer service is key when handling complaints. You can easily turn that bad review into a loyal happy customer if it is dealt with correctly. Someone who’s not happy is likely to tell five other people about their experience. A client that is happy is likely not to tell many people at all. We need to make sure we capture and support the unhappy clients.

team

Katie Godfrey is a Business Mentor, beauty salon owner, CEO of KG Professional, offering ABT-Accredited courses across the UK, and hosts the podcast channel The Life Of KG.

“Someone who’s not happy is likely to tell five other people about their experience”

ABT is the UK’s leading membership & insurance provider representing over 18,000 members

ABT Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.

A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member. www.abtinsurance.co.uk or call 01789 773 573

To complete the Accreditation process go to:

What’s New in Hair

Smart lab launched for bespoke colour creation

yuv® Beauty has launched the first smart hair colour lab for professionals to create bespoke permanent and semi-permanent hair colour.

Patent-pending, the yuv® Lab, which sits on a table top, enables colourists to precisely tailored hair colour and toner formulations for each client’s hair type.

Providing up to 100% grey coverage, the yuv® hair colour is formulated using ME-PPD technology as an alternative to PPD or PTD.

The company’s yuv® pay as you dispense model means you are only charged for the product used, and smart algorithms ensure colour cartridges are automatically restocked. What’s more, the system uses refillable aluminium metal cartridges as a sustainable alternative to single-use colour tubes.

yuv® Beauty: www.yuv.co

Tangle Teezer gets a sustainable makeover

Tangle Teezer’s Original brush has been redesigned and is now produced from 85% sustainably sourced, plant-based materials.

Available in pink, purple, orange and blue, the Tangle Teezer Original still features the brand’s patented twotiered teeth technology that helps to detangle hair without causing breakage whilst leaving hair glossy and frizz-free. However, it’s now made from 85% bioplastic derived from sustainably grown and harvested Castor beans.

Those who use an existing plastic Tangle Teezer, or any other plastic hairbrushes, can save 15% off the new plant-based Tangle Teezer

Original when you ask the brand to recycle your old one!

Tangle Teezer: www.tangleteezer.com

Showpony hair extensions join Kevin.Murphy Group

The Kevin.Murphy Group has acquired Australian hair extension brand Showpony. In addition to premium hair extensions, the Showpony brand includes accessories and education, available in the UK from Sweet Squared who also exclusively distribute Kevin.Murphy products to salons.

Stephanie Mason, Showpony’s Founder and Global President, says:

“We have been working alongside and in collaboration with the Kevin.Murphy team for many years at major trade events, Fashion Weeks, and education sessions, in what has already been a long-lasting and supportive relationship among our teams. The partnership will enable us to enhance our world-class hair extension education offerings, dedicated customer service support, innovative technologies, and premium product developments.”

Sweet Squared: www.sweetsquared.com

Alterna’s repairing range is refreshed

Alterna’s Bond Repair range has been reformulated using science influenced by skincare.

Bond Repair Shampoo, Conditioner and Masque have been designed to hydrate and rejuvenate coloured, bleached hair or hair damaged by environmental stressors such as heat styling, pollution, air conditioning and central heating. The products’ new formulas include sustainably sourced conditioning Maracuja Oil and Alterna’s exclusive Caviar Bond Enforcing Technology. Used together, after just one use, the newly reformulated Bond Repair Shampoo and Conditioner provide in excess of 250% more shine than the previous formula whilst the Bond Repair Masque delivers 160% more smoothness and 12% more shine.

Salon Promotions

www.salonpromotions.co.uk

Dry Summer

“Dry shampoos are a go-to product backstage at runway shows and photoshoots”

There’s no hiding from the camera these days, and whether clients are heading to warmer climes this summer, packing up the camper van or heading to Glastonbury, they’ll still want their hair to look fresh and finished.

The latest generation of Dry Shampoo products not only cleanse the hair but care for the scalp without leaving any drying tell-tale powdery streaks.

As a bonus, these corn or rice starch formulations can be used during styling, both by professionals and clients, to ramp up the volume and add structure to fine or limp hair. They’re a goto product backstage at runway shows and photoshoots, and a good dry shampoo will be your secret weapon for flawless updos. Look out for travel sizes that you can retail; they’re great to pop in a carry-on case or gym bag.

So whilst dry shampoos aren’t designed to replace thorough cleansing with water-based products, when there’s no chance to style from scratch, these professional formulations will ensure your clients are Instaready all weekend long!

Olaplex No.4D Clean Volume Detox Dry Shampoo

This lightweight formula addresses scalp health thanks to detoxifying Rambutan Seed extract and Rice Starch which absorbs odourcausing oil and sweat. There’s no product build-up, powder residue or itchy scalp, and Olaplex’s patented bond-building technology mitigates any hair damage.

Aston & Fincher: www.astonandfincher.co.uk

Osmo Day Two Styler Dry Shampoo

This professional dry shampoo has been created as an alternative to a daily wash and blow-dry. It revitalises hair, absorbing excess oils and leaves it voluminous and ready to be restyled without the need for a hairdryer. It has a vegan and crueltyfree formula, and a refreshing gender-neutral citrus fragrance.

Osmo: www.osmo.uk.com

Roze Avenue Glamorous

Volumizing Dry Shampoo

With a 100% vegan formula, this dry shampoo not only freshens oily hair but also enhances volume and texture. As oils and impurities are absorbed, hair’s fullness is increased thanks to a weightless formula that is free of both microplastics and silicone.

Rebel Beauty Brands: www.rebelbeautybrands.com

Alterna My Hair. My Canvas. Another Day

Get one more day out of a blow dry and enhance hair volume and texture with Alterna’s White Charcoal formulation that absorbs excess oils and product build up without leaving any white residue. Thanks to sustainably sourced Vegan Botanical Caviar, hair maintains its natural shine and gloss so that it looks and feels fresh.

Salon Promotions: www.salonpromotions.co.uk

Balmain Paris Hair Couture

This luxury dry shampoo is championed by session stylists for its invisible micro fine powder that adds body and texture. Infused with silk protein, it absorbs grease and natural oils whilst also creating style and extending hair’s freshness. And of course, it’s fragranced with the fashion house’s signature perfume.

Full head

with root smudge highlights

By colourist and balayage expert Jake Nugent using Osmo products

Step #1: Starting with highlights around the nape hairline, section hair horizontally around the hairline. I do this so the client gets the effect when they style their hair up too. Apply White Osmo Ikon Power Lift Dust

Free Bleach White with 20vol/6%

OSMO IKON Cream Developer.

Step #2: Follow this highlighting technique upwards in straight sections until the crown area.

Step #3: Continue with fine slices weaved to get maximum blonde result.

2 3 4 5

Step #4: This is now hitting what I call the “Money Piece”area. Apply fine weaves again and continue with the same 20%vol/6% here too.

Step #5: For the money piece section, I apply thesandwich technique. I start with a weave and end on a weave, but with fine slices in between.

Step #6: Round the top section, I mix the bleach with 30vol/9% developer. This is because the top will take quicker than the back area, so the vol change gives it more of a boost.

Step #7: After I’ve rinsed the treatment off and towel dried the hair, I smudge the roots with Osmo Ikon Natural Base 6.00 to remove the foil line (but keep it away from the face area blonde) for a cooler base.Ensure you’re leaving the money piece out though whilst smudging.

I then mix Osmo Ikon 10.1 and 9.1 together (both ash blondes to help neutralise any yellow) with Osmo

Ikon Pastel Ice Metallic with 5 vol (for brightness) and apply all over the hair, including the money piece last. Leave on 10 minutes, rinse and then apply the Osmo Super Silver No Yellow Mask for final conditioning and to knock out any remaining brassiness.

Step #8: To style the hair, I spritz with Osmo X.Posed Leavein Treatment that helps to repair and replenish dry and damaged hair without weighing it down. Comb through then apply Osmo X.Posed Blow Dry Balm for a perfectly smooth blow dry.

Renowned colourist Jake Nugent is Osmo Ambassador and based at HeadKandy Hair in Middlesbrough.